RIDERS BY LEE
SOCIAL CAMPAIGN "FREE TO MOVE FORWARD"
Riders by Lee needed a refresh of their messaging to appeal to the working mom looking for easy and affordable wardrobe solutions that fit with her life. We developed the Free to Move Forward campaign.
CAMPAIGN MANIFESTO
You’re not one for “should-have” or “would-have.” You don’t meditate on the past, because you know where you’ve been – and you never doubted your decisions. You may not know exactly what comes next, but you’re working hard to be your best, and know you’re going in the right direction.
And your style is evolving too. From fit to feel to fashion, you look for pieces that work on many levels, for more than one occasion, that play nice with everything in your closet, feel good, and that show your body’s beauty. You want clothes that are ready to help you get where you’re going. Because anything less would hold you back.
With the right foundation, you can do anything. Move in any direction – or change direction! In Riders by Lee, you’re free to move forward.
