PENDLETON WHISKY
INTEGRATED BRAND ADVERTISING + SOCIAL CONTENT
Pendleton Whisky was looking to expand awareness into more urban areas among younger professionals exploring whisky as their drink of choice. They wanted to portray the brand as an every-person whisky without alienating their core consumer in the Northwest.
The two key markets were central and northern California and metropolitan areas in Texas. The media buy included print (magazine, posters, POP), OOH, digital display, social media, coasters and more.
The concept is a direct comparison of what this urban consumer knows, values and aspires to in their everyday lives (penthouse views, tall buildings, the value of square footage, etc.) and what that means in the BIG WEST. That you may not live in the BIG WEST, but when you take a sip of Pendleton Whisky you become a part of an authentic and different BIG WEST way of life.
Campaign Manifesto
"OUT HERE THIS IS WHISKY"
Out here is unlike anywhere else. Because out here, we do things differently.
Out here good times aren’t a given. They’re earned. With long days and hard work.
Out here bold spirits can be found both in and around raised glasses.
Out here neighbors live miles apart, but always come together for good conversation and great whisky.
Out here there’s a specialness that’s hard to define. But possible to capture. In a bottle.
Pendleton. Out here this is whisky.
