VOLVO TRUCKS
PHOTOGRAPHY + ART DIRECTION
Volvo Trucks North America required new photography and collateral for their entire fleet of trucks. A new set of product brochures were conceptualized and designed prior to the shoot to inform the locations and to ensure accurate blocking and art direction during the shoot. The shot locations had to be contextually accurate for each truck and spanned cities across the U.S. and Canada over a six-week period.
