CROSSFIT BAILE
BRAND DEVELOPMENT FOR BUSINESS LAUNCH
CrossFit Baile opened their doors in August of 2018. They had a vision for the business and a name close to their Irish heritage and hearts—Baile means "home" in Gaelic—but were running up against their grand opening with nothing else in place for the brand.
Beginning in mid-June, we worked together to develop a brand that is a true reflection of the company, their values and the community they love.
The grand opening event had over 125 people in attendance and they exceeded their one-year goal for memberships in the first six months.
